News

Advanced Equities Financial Corp. Chooses Albridge Solutions for Enterprise-wide Data Consolidation, Portfolio Performance Reporting and Replicated Data Services

March 30, 2005 - Lawrenceville, NJ and Chicago, IL - Albridge Solutions, Inc. and Advanced Equities Financial Corp. (“Advanced Equities”) announced today that they have entered into a definitive agreement to implement Albridge Solutions Wealth Reporting and Replicated Data Services throughout independent broker dealer network which currently included Round Hill Securities, inc. and First Allied Securities, Inc.

"We are very please to announce this partnership with Albridge Solutions. After a rather extensive evaluation of other products and companies in this space, it became clear to us that Albridge Solutions was in the best position to satisfy our specific requirements. Albridge Solutions portfolio accounting and performance application will provide our advisors with the tools necessary to increase productivity and provide their customers with a greater level of service. Additionally, Albridge Solutions Replicated Data Services will allow us to remain at the forefront of our industry by utilizing the Albridge data within other mission critical business applications such as compliance monitoring and reporting and other competitive purposes” said Advanced Equities President Adam Antoniades.

“Given the costs and challenges associated with creating and maintaining the systems necessary to generate a consolidated view of the customer, many firms are now utilizing our Replicated Data Services to jumpstart a variety of enterprise-wide business initiatives including compliance. By having direct access to a cleansed and consolidated data source, firms are better positioned to identify and resolve potential compliance issues. We believe that the success of future compliance solutions will be predicated on a firm’s ability to access timely, accurate and complete customer information which has long been a core focus here at Albridge Solutions” said Greg Pacholski, President and CEO.

About Advanced Equities

Advanced Equities Financial Corp. is engaged in retail and institutional securities brokerage, investment banking, private equities and asset management services through its subsidiaries, Advanced Equities, Inc., First Allied Securities, Inc. and Round Hill Securities, Inc. Advanced Equities is one of the 20 largest independent brokerage firms in the U.S. with over 600 financial advisors servicing approximately $14 billion in client assets from 200 domestic branch locations. Advanced Equities is a leader in providing late stage private equity financing to emerging technology companies in partnership with the world’s premier venture capitalists.

About Albridge

Founded in 1993, Albridge consolidates enterprise investment account data, delivering a powerful, easy-to-use Web-based portfolio accounting and performance reporting solution to financial institutions. Albridge's Web Services platform allows a seamless secure way to pass valuable consolidated information from the Albridge database to other critical applications in an advisor's practice such as business planning, analytic, product development and CRM applications. Albridge currently manages account data for more than 65 financial institutions, representing over $500 billion in assets, tens of thousands of financial advisors and millions of investors. Their current clients include independent broker-dealers, registered investment advisors, banks, credit unions and insurance companies. For more information, contact Stuart Tarmy at 609-806-0227.