News

FFP Securities, Inc. Implements Albridge Technology for Enterprise Data Consolidation and Wealth Reporting

Lawrenceville, NJ — September 13, 2006 – Albridge Solutions Inc., a provider of enterprise data management (EDM), Web-based portfolio accounting and performance reporting solutions, announced that its EDM and wealth reporting technology has been implemented by FFP Securities, Inc., a subsidiary of Advanced Equities Financial Corp. The roll out of Albridge's technology enables FFP Securities, Inc. (FFPS) to efficiently manage critical enterprise data and provides the firm's financial advisors with access to a consolidated view of their clients' brokerage assets.

Albridge's core EDM platform consolidates a wide range of information on behalf of a financial institution through direct data feeds to insurance, brokerage, clearing and custodial firms, and more. FFPS will leverage this consolidated data to offer financial advisors a single view of client assets that they directly manage. It will also serve as the data source that powers the firm's proprietary and third-party business applications, including compliance reporting and customer relationship management tools.

Missouri-based FFPS will also provide its network of 350 financial advisors with access to the reporting capabilities of Albridge Wealth Reporting. In addition to delivering a consolidated view of their clients' brokerage assets, through Albridge Wealth Reporting FFPS' financial advisors can generate a variety of performance, asset allocation, holdings, transactions, and benchmarking reports, on demand. This capability allows the firm's financial advisors to deliver a higher level of service and financial planning advice, in addition to communicating and share information more efficiently with their clients.

""Our commitment to improving service, combined with market demand, led us to work with Albridge Solutions," said Craig Junkins, president, FFP Securites, Inc. "There is tremendous benefit in accessing a tool that consolidates clients' investments on a single report and that also serves as a foundation for implementing efficient risk management solutions."

"Research from Capgemini highlights that access to reporting which allows an investor to review consolidated performance is one of the two most significant challenges financial institutions and advisors currently face," said Jake Rohn, executive vice president, Albridge Solutions. "We look forward to working with FFPS and their advisors to help them meet this challenge and take advantage of enterprise data management and wealth reporting technology to provide a higher level of client service and manage essential business processes more efficiently."

About Albridge Solutions
Albridge Solutions provides enterprise data management (EDM), Web-based portfolio accounting and performance reporting solutions to more than 140 financial services firms representing $1 trillion in assets, more than 90,000 financial advisors and millions of investors. Using patent-pending technology, Albridge Solutions consolidates account information from hundreds of data sources encompassing thousands of product companies. Through Albridge Wealth Reporting, the firm's Web-based portfolio accounting and performance reporting solution, this valuable customer data is readily accessible to leading financial institutions and advisors including investment management firms, insurance companies, banks, registered investment advisors, and independent, insurance and bank broker-dealers. Additional information is available at www.albridge.com.

Contact: Jason Beyersdorfer 609-806-0235