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Albridge Solutions Integrates Lipper Research within Wealth Reporting Platform American Portfolios is the First Client to Deploy Combined Solution for Viewing Client Data, Fund Research, Proposal Generation and Hypothetical Illustrations

Lawrenceville, NJ – August 15, 2007 – Albridge Solutions Inc., a provider of enterprise wealth management services and technology expanded the capabilities of its Albridge Wealth Reporting platform to include mutual fund and ETF research capabilities, along with proposal generation and hypothetical illustrations. In addition, Holbrook, NY-based American Portfolios announced that its network of financial advisors will be the first to access this premium Albridge service. The launch represents the first integration of research information within Albridge Wealth Reporting since the technology debuted in January 2000.

Through the Albridge Wealth Reporting Web-based portfolio accounting and performance reporting platform, financial advisors have anytime, anywhere access to consolidated client account information and can generate a variety of performance, asset allocation, holdings, transactions and benchmarking reports for clients, on demand. Now, Albridge's open architecture also provides one-touch access to Wall Street On Demand's Horizon platform. Horizon enables financial advisors to view Lipper research that spans more than 46,000 funds, including mutual funds, sub-accounts, variable underlying funds and exchange-traded funds. Additionally, this technology provides financial advisors with the ability to create investment proposals and perform hypothetical illustrations for their clients.

Performance results are calculated and generated on-demand, in addition to regularly scheduled batch distribution, placing Albridge Wealth Reporting among the most flexible and responsive portfolio accounting and performance reporting solutions available. It is also one of the most scalable solutions, with more than 90,000 financial advisors accessing Albridge Wealth Reporting portfolio to provide performance measurement and wealth reporting across millions of investor accounts.

"Through the Albridge platform, we are in a position to provide value added services to our affiliated representatives," said Lon T. Dolber, CEO, American Portfolios. "With the integration of Albridge Wealth Reporting and Horizon, we can provide them the best of both worlds. They will have access to an array of client data and additional tools that offer them the flexibility to manage their businesses and concentrate on building and strengthening client relationships."

"In addition to accessing a single view of a client's assets through Albridge Wealth Reporting, advisors have instant access to a rich array of information from Lipper that takes their understanding of the client's portfolio to an even deeper level," said Jake Rohn, executive vice president, Albridge. "Now, financial advisors can rely on Albridge Wealth Reporting to take the next step in managing the lifecycle of wealth management activities — from client management, wealth planning and research and analysis to portfolio accounting and performance reporting, client reporting and fee billing."


About Albridge Solutions
Albridge Solutions provides enterprise wealth management services to 150 financial institutions, more than 100,000 financial advisors and millions of investors that enables advisors to deliver an accurate, single view of all of their clients' assets. Using patent-pending technology, Albridge's enterprise wealth management technology provides unparalleled scalability in consolidating client account information from hundreds of data sources, including banking, brokerage, insurance, retirement and more. Combined with the firm's open architecture approach to development and compatibility with a range of third-party applications, Albridge's portfolio management system, Albridge Wealth Reporting, serves as the cornerstone of any wealth management platform. Additional information is available at www.albridge.com.


About American Portfolios Financial Services, Inc.
Headquartered in Holbrook, NY, APFS is a full-service independent broker/dealer, offering a complete range of financial services, including personal financial and retirement planning, securities trading, mutual funds, access to investment research, long-term care planning, insurance products and tax-free investing. Fee-based asset management is offered through its subsidiary company, American Portfolios Advisors, Inc.

APFS was founded in 2001 by Lon Dolber and a group of colleagues. Its purpose is to serve investment professionals in private practice. A veteran financial professional himself, Dolber created APFS to provide unparalleled service to the firm's clients and representatives versus a company which is a financial product distribution network. He has cultivated a professional environment for financial professionals to be independent, earn equity ownership in the company and offer unbiased investment recommendations to their clients without the pressure of having to sell proprietary products, a fact-of-life for representatives of many other firms.

For More Information:

Address
Albridge Solutions
1009 Lenox Drive, Building 4
Lawrenceville, NJ 08648

Phone
(877) 252-9963

Email
info@albridge.com