Agenda

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MONDAY, NOVEMBER 14, 2011
11:30 a.m. Registration Opens
12:30 p.m. — 1:30 p.m. Lunch in the Exhibit Hall
1:30 p.m. — 3:00 p.m. GENERAL SESSION
1:30 p.m. — 2:00 p.m. Welcome
Thomas Sullivan, Director, Product Management and Sales,
Albridge, an affiliate of Pershing, a BNY Mellon company

Opening Remarks
Gregory Pacholski, President and Chief Executive Officer,
Albridge, an affiliate of Pershing, a BNY Mellon company
2:00 p.m. — 3:00 p.m. General Operations Update
Gregory Borgman, Director, Operations and Services,
Albridge, an affiliate of Pershing, A BNY Mellon company
3:00 p.m. — 3:30 p.m. Networking Break
3:30 p.m. — 4:30 p.m. MONDAY BREAKOUTS
(Attendees select one)
1. Applink Partners: Interoperability
Shows how Applink partners are integrating with Albridge using the Applink framework and how your firm and investment professionals can benefit from a more integrated workflow experience.
  • Blake Marshall-Attle, Product Manager, Applink,
    Albridge, an affiliate of Pershing, a BNY Mellon company
2. Solutions to Mitigate Compliance Risk
Explores the increased oversight of our industry by regulators and government agencies and how compliance is becoming even more critical. Also provides an overview of how Albridge can help firms mitigate their compliance risk through industry-leading tools leveraging an unprecedented scale of data.
  • Moderator: David McClellan, Director, Strategy,
    Albridge, an affiliate of Pershing, a BNY Mellon company
  • Scot Hosler, Product Manager, Sales Practice Monitoring,
    Albridge, an affiliate of Pershing, a BNY Mellon company
  • Sravan Nerella, Product Manager, Albridge Document Management,
    Albridge, an affiliate of Pershing, a BNY Mellon company
3. Voice of the Clients: Feedback From the Users
Reveals the valuable feedback, input and suggestions Albridge receives from the user community. The emphasis will be on sharing advisor feedback with the attendees and discussing plans to meet the advisors’ needs.
  • Jeffrey Benfield, Product Manager, Adoption,
    Albridge, an affiliate of Pershing, a BNY Mellon company
  • Justin Newman, Product Manager, Albridge Wealth Reporting,
    Albridge, an affiliate of Pershing, a BNY Mellon company
4. Pershing Integration Strategy
Focuses on key integration topics between Pershing and Albridge technology solutions. Discussions include completed, ongoing and future initiatives and this session will act as a forum to gain client feedback on these integration initiatives. Integration topics, such as PES, NetX360® and NetExchangeClient® as well as several others, will be discussed.
  • Gregg Klein, Director of Product Management,
    Albridge, an affiliate of Pershing, a BNY Mellon company
  • Robert Costantino, Senior Business Architect,
    Albridge, an affiliate of Pershing, a BNY Mellon company
5:00 p.m. — 6:00 p.m. Reception in the Exhibit Hall
TUESDAY, NOVEMBER 15, 2011
7:30 a.m. Registration Opens
8:00 a.m. — 9:00 a.m. Breakfast in the Exhibit Hall
9:00 a.m. — 10:30 a.m. GENERAL SESSION
9:00 a.m. — 9:05 a.m. Opening Remarks
Marc Butler, Managing Director,
Albridge, an affiliate of Pershing, a BNY Mellon company
9:05 a.m. — 9:30 a.m. Albridge's Strategy to Support Your Success
Thomas Sholes, Managing Director,
Pershing, a BNY Mellon company
9:30 a.m. — 10:30 a.m. Applink: Enhance the User Experience and Maximize Your ROI via Interoperability
Blake Marshall-Attle, Product Manager, Applink,
Albridge, an affiliate of Pershing, a BNY Mellon company
Stephen Mennella, Senior Business Architect,
Albridge, an affiliate of Pershing, a BNY Mellon company
10:30 a.m. — 11:00 a.m. Networking Break
11:00 a.m. — 12:00 p.m. TUESDAY BREAKOUTS — SESSION 1
(Attendees select one)
1. Applink Partners: Interoperability
Shows how Applink partners are integrating with Albridge using the Applink framework and how your firm and investment professionals can benefit from a more integrated workflow experience.
  • Blake Marshall-Attle, Product Manager, Applink,
    Albridge, an affiliate of Pershing, a BNY Mellon company
2. Business Intelligence Solutions
Brings to light how Albridge and Coates Analytics can help your firm gain more insight into your data, including sales management, operations and compliance reporting across your entire firm.
  • Moderator: Patrick Yip, Director, Enterprise Solutions,
    Albridge, an affiliate of Pershing, a BNY Mellon company
  • Dennis Kelleher, Head of Business Solutions,
    Coates Analytics, a division of Albridge, an affiliate of Pershing, a BNY Mellon company
  • Douglas Tumulty, Product Manager, Business Intelligence,
    Albridge, an affiliate of Pershing, a BNY Mellon company
3. Voice of the Clients: Feedback From the Users
Reveals the valuable feedback, input and suggestions Albridge receives from the user community. The emphasis will be on sharing investment professional feedback with the attendees and discussing plans to meet the investment professionals' needs.
  • Jeffrey Benfield, Product Manager, Adoption,
    Albridge, an affiliate of Pershing, a BNY Mellon company
  • Justin Newman, Product Manager, Albridge Wealth Reporting,
    Albridge, an affiliate of Pershing, a BNY Mellon company
4. Pershing Integration Strategy
Focuses on key integration topics between Pershing and Albridge technology solutions. Discussions include completed, ongoing and future initiatives and this session will act as a forum to gain client feedback on these integration initiatives. Integration topics, such as PES, NetX360® and NetExchangeClient® as well as several others, will be discussed.
  • Gregg Klein, Director, Product Management,
    Albridge, an affiliate of Pershing, a BNY Mellon company
  • Robert Costantino, Business Architect,
    Albridge, an affiliate of Pershing, a BNY Mellon company
12:00 p.m. — 1:00 p.m. Lunch in the Exhibit Hall
1:00 p.m. — 1:45 p.m. The Investor Portal:
How Broker-Dealers are Changing the Clients' Experience
Alois Pirker, Research Director, Aite Group
1:45 p.m. — 2:00 p.m. Networking Break
2:00 p.m. — 3:00 p.m. TUESDAY BREAKOUTS — SESSION 2
(Attendees select one)
1. Applink Partners: Interoperability
Shows how Applink partners are integrating with Albridge using the Applink framework and how your firm and investment professionals can benefit from a more integrated workflow experience.
  • Blake Marshall-Attle, Product Manager, Applink,
    Albridge, an affiliate of Pershing, a BNY Mellon company
2. Solutions to Mitigate Compliance Risk
Explores the increased oversight of our industry by regulators and government agencies and how compliance is becoming even more critical. Also provides an overview of how Albridge can help firms mitigate their compliance risk through industry-leading tools leveraging an unprecedented scale of data.
  • Moderator: David McClellan, Director, Strategy,
    Albridge, an affiliate of Pershing, a BNY Mellon company
  • Scot Hosler, Product Manager, Sales Practice Monitoring,
    Albridge, an affiliate of Pershing, a BNY Mellon company
  • Sravan Nerella, Product Manager, Albridge Document Management,
    Albridge, an affiliate of Pershing, a BNY Mellon company

3. Voice of the Clients: Feedback From the Users
Reveals the valuable feedback, input and suggestions Albridge receives from the user community. The emphasis will be on sharing investment professional feedback with the attendees and discussing plans to meet the investment professionals' needs.
  • Jeffrey Benfield, Product Manager, Adoption,
    Albridge, an affiliate of Pershing, a BNY Mellon company
  • Justin Newman, Product Manager, Albridge Wealth Reporting,
    Albridge, an affiliate of Pershing, a BNY Mellon company
4. Data Management
Data Management Demonstrates how consolidating multi-custodial portfolio data is the foundation for all Albridge applications and services. Also discussed will be the data management challenges and opportunities related to corporate actions and asset classification.
  • Gregory Borgman, Director of Operations and Services,
    Albridge, an affiliate of Pershing, a BNY Mellon company
  • Amy Corbley, Vice President, Data Management,
    Albridge, an affiliate of Pershing, a BNY Mellon company
3:00 p.m. — 3:30 p.m. Networking Break
3:30 p.m. — 4:30 p.m. Chart the Course: Live Feedback on Albridge's Development Roadmap
Michael McGowan, Product Manager, Performance Reporting,
Albridge, an affiliate of Pershing, a BNY Mellon company
4:30 p.m. — 5:30 p.m. Reception in the Exhibit Hall
6:00 p.m. Depart for Off-Property Dinner
WEDNESDAY, NOVEMBER 16, 2011
7:30 a.m. — 8:30 a.m. Breakfast in the Exhibit Hall
8:30 a.m. — 9:30 a.m. WEDNESDAY BREAKOUTS
(Attendees select one)
1. Applink Partners: Interoperability
Shows how Applink partners are integrating with Albridge using the Applink framework and how your firm and investment professionals can benefit from a more integrated workflow experience.
  • Blake Marshall-Attle, Product Manager, Applink,
    Albridge, an affiliate of Pershing, a BNY Mellon company
2. Solutions to Mitigate Compliance Risk
Explores the increased oversight of our industry by regulators and government agencies and how compliance is becoming even more critical. Also provides an overview of how Albridge can help firms mitigate their compliance risk through industry-leading tools leveraging an unprecedented scale of data.
  • Moderator: David McClellan, Director, Strategy,
    Albridge, an affiliate of Pershing, a BNY Mellon company
  • Scot Hosler, Product Manager, Sales Practice Monitoring,
    Albridge, an affiliate of Pershing, a BNY Mellon company
  • Sravan Nerella, Product Manager, iNautix Document Management,
    Albridge, an affiliate of Pershing, a BNY Mellon company

3. Voice of the Clients: Feedback From the Users
Reveals the valuable feedback, input and suggestions Albridge receives from the user community. The emphasis will be on sharing investment professional feedback with the attendees and discussing plans to meet the investment professionals' needs.
  • Jeffrey Benfield, Product Manager, Adoption,
    Albridge, an affiliate of Pershing, a BNY Mellon company
  • Justin Newman, Product Manager, Albridge Wealth Reporting,
    Albridge, an affiliate of Pershing, a BNY Mellon company
4. Data Management
Demonstrates how consolidating multi-custodial portfolio data is the foundation for all Albridge applications and services. Also discussed will be the data management challenges and opportunities related to corporate actions and asset classification.
  • Gregory Borgman, Director of Operations and Services,
    Albridge, an affiliate of Pershing, a BNY Mellon company
  • Amy Corbley, Vice President, Data Management,
    Albridge, an affiliate of Pershing, a BNY Mellon company
9:30 a.m. — 9:45 a.m. Networking Break
9:45 a.m. — 10:45 a.m. Albridge Wealth Reporting Roadmap
  • Michael McGowan, Product Manager, Performance Reporting,
    Albridge, an affiliate of Pershing, a BNY Mellon company
  • Justin Newman, Product Manager, Albridge Wealth Reporting,
    Albridge, an affiliate of Pershing, a BNY Mellon company
10:45 a.m. — 11:00 a.m. Closing Remarks
  • Gregory Pacholski, President and Chief Executive Officer,
    Albridge, an affiliate of Pershing, a BNY Mellon company
11:00 a.m. Conference Concludes