There is a common perception that the average investor cannot understand risk. However, it seems as investment professionals get to know their clients, the more value they see in discussing the topic. If investment and portfolio risk is presented simply, most investors will understand. Investment professionals who understand this can retain and increase their business.
When measuring performance, results can differ depending on whether money-weighting or time-weighting is used. The time-weighted Global Investment Performance Standards (GIPS) are often viewed as an industry best practice. As a result, GIPS are often applied to all business models. However, money-weighting may actually be the more appropriate way to accurately measure performance.